Most of the time, when I find the website of a new company, I want to see whether they have a blog or not. I don’t know if this is a new habit now that I’m interested in content marketing (more than others maybe), but it’s like a reflex. For me, a blog is an important part of establishing a relationship with your clients/customers. So why not invest in buying articles?
Yes, it is, and I will tell you why. Let’s say that you started a startup, and, as a CEO, you don’t have that much time on your side to run a blog for your business as well. At the same time, you still want to provide value to your potential customers, and show them that you care about them, and that you are willing to teach them something new every day. If you decide to buy articles, you will save time, and you will also have the certainty that someone passionate will do an amazing job at creating valuable content for your blog.
Photo Credits: Paul L Dineen‘s Flickr
On the other hand, if you’ve been running a business for a while now, and you’ve never thought about buying articles, then this can be the special ingredient that can differentiate your business from all the similar ones out there.
Buying content is the best thing you can do to maximize the engagement between you and your customers, bringing them value, making them worth their while, and establishing a long term relationship.
As I was saying, if I see that a company has a blog on which it publishes content constantly, I will definitely browse through their articles, and see whether they can provide me any value, or if I there’s something I can learn from them. They can still have a blog on which they publish regularly, but the content doesn’t necessarily have to be good. Either way, I can tell almost immediately if the company is worth my time or not. And you can, too.
Think about this for a moment. If the content is engaging, people will obviously spend more time on your company’s website. And if they do that, there will be higher chances that they’ll be interested in your products/services. And that’s what you ultimately want, right? To turn your visitors into customers.
Another important aspect about content is that it makes you an expert in your field. Even if you don’t have time to write your own content, there are still plenty of writers or agencies out there, happy to provide their content writing services.
Providing content for your potential customers can be a decisive factor between you and the competition. Because today, time is passing so fast that we forget to just be, buying articles is the best thing you can do for your business, time-wise and money-wise.
Now tell us, what are your experiences with content writing services (if you have had any)? Would you be interested in them?
