It might seem easy to get started on a personal brand creation. But you’d be better off getting started on the right path from the beginning. There are many things you need to consider.
This article will help you with that. After reading and understanding it you’ll know where you need to start from. You’ll be able to work your way towards professional awesomeness.
Personal brand creation isn’t actually like setting up a blog. Your brand is already out there. It is made out of all the pieces of information that exist about you.
So this is the most important step you have to complete. Before you get started on building your brand, do a full clean up.
This involves evaluating and improving your Google Presence. Here’s what you should do:
Be happy and proud when you find great things about yourself. Maybe you didn’t even know about some. But when you find negative information, try to remove it. If you can’t achieve that by yourself, contact the person that posted it. Asked them politely to help you out.
A Google snippet give power to any brand. It is probably the reason why only the best ones have it. If you don’t know what this is, head to Google. Type in the search box either of these:
Do you notice that rich snippet displayed on the right of the search results? That’s what you’re aiming for. Having a Google snippet for your personal brand is great. It gives you authority and power. It sends the best kind of message to your stakeholders.
For this step of the personal brand creation guide, we’ll look at some plugins for your WordPress blog. Here are just two examples that work great:
Squirrly’s SEO Plugin – It has a great feature: it enables you to edit the JSON-LD Structured Data on your site. This allows you to add information about you. Information that can be pulled for that Google snippet. Here’s a tutorial.
Starbox – this is an author bio plugin. It enables you to add your Google Publisher link on your site meta. It helps Google better read the data on your website and pull relevant information for the snippet. Another great aspect is that you don’t need coding skills. Try it out!
When you did a research of yourself on Google, you’ve probably seen that some results were from social media networks. If you have just one profile on Facebook and Twitter, the work can be done much faster.
Get started by cleaning up your Facebook profile. We all have had embarrassing moments. But they don’t really need to be displayed. Start with removing – or changing privacy settings to private – any photos that might harm your brand.
Check your activity log and clean any comments or posts that contain inappropriate language. This will take time – Facebook gets over 500 comments per minute.
